Matt Elphick is the founder and director of Fortify Movement & Health, an allied health exercise clinic in Altona North committed to improving the health and wellbeing of the local community through movement, education, and personalised care.
With over 12 years of experience in the fitness and allied health industry, Matt leads a passionate team of exercise physiologists, physiotherapists, and exercise scientists who share a common goal: to help people move better, feel stronger, and live healthier lives. As director, Matt’s role goes beyond client care—he actively mentors his growing team, fosters professional development, and ensures every service delivered aligns with Fortify’s core values.
Fortify was born out of Matt’s desire to create a purpose-built space that delivers evidence-based, inclusive care. After starting his career at Fitness First in Sydney in 2013 and working across Melbourne’s top PT studios, he launched Fortify Fitness in 2021. What began as a personal training business has since evolved into a thriving multidisciplinary clinic—Fortify Movement & Health—serving people from all walks of life.
Matt’s leadership is grounded in Fortify’s mission and values:
- Mission: To use evidence-based exercise and lifestyle coaching to achieve long-term improvements in health.
- Vision: Empowering individuals on their health journey in a safe, inclusive, and supportive community.
- Values: Test & Measure — Don’t Guess, Nurturing Movement, Meaningful Results, Empowering Individuals, Inclusivity, and Community.
Matt holds a Bachelor of Exercise Science (Clinical Practice) and is currently completing his Master of Clinical Exercise and Rehabilitation at Victoria University. He has a strong interest in inclusive health care, particularly for people living with disability, neurodivergent individuals, and LGBTQIA+ clients. His dedication to creating safe, affirming environments is reflected in Fortify’s culture and care model.
Outside of Fortify, Matt is the founder of:
- The German Shepherd K9 — an advanced training and education platform for German Shepherd owners.
- Thrive Health Network — a professional resource hub helping allied health clinicians connect, grow, and make a greater impact.
Through his leadership at Fortify, Matt remains deeply committed to one mission: empowering a stronger, healthier community—one person at a time.
